Business Editors/High-Tech Writers
SEATTLE--(BUSINESS WIRE)--Sept. 15, 2000
Communicate.com (OTCBB:CMNN), a network of Internet businesses, today announced the finalization of an e-commerce and co-marketing agreement between its Boxing.com property and Ringside, Inc., the industry's largest distributor of boxing equipment as well as a leading manufacturer and promoter of the sport.
The arrangement initiates a shared content and e-commerce program between the companies, and essentially launches the Communicate.com concept of leveraging high end Web infrastructure and high traffic domain names for industry-leading partners seeking to bolster their Internet strategy.
"Ringside is clearly the number one boxing equipment distributor, and a perfect partner for our Boxing.com property," said Bryan Liew, CEO of Communicate.com. "This is just the first step in what we hope to become an even deeper, longer term relationship."
"This deal will help Ringside reach a whole new audience," said John H. Brown, president of Ringside, Inc. "Those in the gym already know Ringside as the best in boxing. But when experienced boxers first go online, or when new participants are just discovering the sport, chances are they'll find Boxing.com first and be led directly to us."
The companies intend to share revenues generated from a co-branded e-commerce site (located at www.boxing.com), plus engage in further cross marketing on the respective Ringside.com and Boxing.com web sites. Boxing.com will also receive offline exposure on the back cover of Ringside's product catalog, as well as advertising space inside the catalog, inserts within all product shipments and banner advertising at Ringside's amateur boxing events.
"What Boxing.com does for Ringside," said Liew, "is an example of what our other e-businesses such as Makeup.com or Perfume.com are about to do for their category leaders. As the Internet moves through this consolidation period, our network is poised to offer companies their own branded online presence without the trouble that comes from developing and maintaining a stand-alone website."
About Ringside, Inc.
Ringside, Inc. was founded in 1977 in Lenexa, Kansas. Recognizing an unmet need, president and founder John Brown started the company seeking to provide more readily available, better quality, and more affordable boxing equipment for his own Tomahawk Boxing Club and for the sport of boxing as a whole. Ringside soon found itself fulfilling a demand from boxing enthusiasts worldwide and by 1985 had advanced its supply and manufacturing process into developing its own line of boxing equipment and apparel. Ringside has since become known not only for its low prices, high quality, and superior products, but also for advancing the sport of boxing. This approach is what has made Ringside the largest distributor of boxing equipment in the world and, "The Best in Boxing."
About Communicate.com
Communicate.com was formed in 1994 as a Web consultancy, serving clients such as Seagate Software and Computer Associates. Today, Communicate.com is assembling its roster of more than 30 intuitive, generic domains in such categories as Health & Beauty (Makeup.com, Perfume.com) and Sports & Recreation (Wrestling.com, Boxing.com) into a network of online businesses built with the Internet's best technologies from providers such as Oracle, Sun, Critical Path and Interwoven.
The Internet businesses in The Communicate.com Network share a common platform and infrastructure, creating a highly scalable, adaptable and efficient way for the company's partners to add branding and e-commerce channels to their online strategy, while also capitalizing the generic domain names' propensity to intuitively attract customers to their pre-established brand.
Through the network's economies of scale, Communicate.com can enable its strategic partners to quickly and easily participate in e-commerce much faster and more cost effectively. Communicate.com's business model creates multiple revenue streams via e-commerce, data mining, infrastructure/shared services, and sponsorships/advertising.
Certain statements contained herein are "forward-looking" statements (as such term is defined in the Private Securities Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.
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